He then looks forward and shows the box to the camera, which zooms in. He turns to one said and says: 'Gran, can I have this?' In the clip, which John Lewis shared on their Instagram page, a young boy dressed in a blue plaid shirt with a knitted blue jumper underneath is seen looking down at a box in his hands, as he appears to be at a market or car boot sale. This year's advert appears to be set to star a young boy and a 'Grown Your Own Perfect Christmas Tree' kit. Meanwhile a number of shops have already released their Christmas ads for the year including Sainsbury's, which saw Rick Astley steal the show, and Marks and Spencer, which has received backlash over part of its campaign. The department store shared the first look of this year's advert and revealed the full ad will be available to watch from November 9.
John Lewis has released a teaser for this year's highly-anticipated Christmas advert ahead of the full commercial's release and confirmed the date fans will finally get to see the whole thing.
